MSP Evolution: Page 5

  • orange flowers blurred in the foreground in front of a rectangular office building. A sign on the building says "Zoom."
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    Will Zoom’s partner services pivot create a domino effect?

    The communication software company implemented a points-based program that favors badged services over pure sellers. It could be setting a precedent.

    By • Dec. 5, 2025
  • Open AI CEO Sam Altman speaks during Snowflake Summit on June 2, 2025 as the Moscone Center in San Francisco.
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    OpenAI buys into IT services industry

    The model maker will deploy its technology across MSPs owned by Thrive Holdings after taking an ownership stake in the holding company.

    By • Dec. 2, 2025
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    AppDirect’s NXTSYS acquisition adds to its MSP aptitude

    The tech sales platform wants to support an influx of managed service providers selling through an agency model.

    By • Dec. 1, 2025
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    IT service providers pivot to cyber

    “It is a discipline that is an imperative for all flavors of channel firm,” GTIA VP of Market Research and Intelligence Carolyn April said.

    By Christine Horton, Channel Dive contributor • Nov. 25, 2025
  • The Microsoft pavilion at the 2025 Hannover Messe industrial trade fair on March 31, 2025 in Hanover, Germany.
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    Channel partners favor smaller, regional events over mass conventions

    MSP executives are steering toward micro-communities as the number of large industry events grows, according to Omdia research.

    By • Nov. 24, 2025
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    Top channel conferences in 2026

    Technology conferences next year will help IT service providers, resellers and distributors keep pace with rapidly changing partner ecosystems.

    By , , , • Updated April 16, 2026
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    Wildix’s partner approach gains ground in the US

    European unified communications vendor Wildix is expanding in North America, betting on a 100% channel model to attract MSPs.

    By Christine Horton, Channel Dive contributor • Nov. 21, 2025
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    MSPs attract pickier buyers

    Investors are closely scrutinizing potential partners, drawing a firm line between top tier firms and smaller players.

    By • Nov. 17, 2025
  • Inside Cloudflare’s offices in San Francisco, California.
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    Cloudflare sees bundles as a catalyst for partner services

    MSPs take note: the network and security provider is packaging its products to make services more profitable.

    By • Nov. 13, 2025
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    AWS sweetens its partner incentives

    The updates are a response to a growing need for specialized cloud expertise to drive enterprise AI transformation initiatives, the hyperscaler said Tuesday.

    By • Nov. 12, 2025
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    Cisco partners prepare for top tier status

    The company’s two-tiered channel structure will roll out next year, but some service providers got an early jump on qualifying.  

    By • Nov. 10, 2025
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    Will the MSP model survive AI?

    AI will put the nail in the coffin of the break-fix service model for managed service providers, but the industry is continuing to grow.

    By • Nov. 7, 2025
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    What if the AI bubble bursts?

    IT services providers can mitigate their risks and offer measurable AI use cases, according to Channelholic’s Rich Freeman.

    By Kelly Teal, Channel Dive Contributor • Nov. 5, 2025
  • A man in a suit stands on a stage in front of a blue presentation screen. The screen shows his name, "Devan Adams, Principal Analyst, Omdia" and statistics about IT spending.
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    James Anderson/Channel Dive
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    Telcos, TAs are hungry for VARs’ IT business

    Channel partners who fail to address their customers’ network needs may lose business to carriers and partners that bundle IT and telecom services.

    By • Nov. 4, 2025
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    MSSPs vie with disaster recovery specialists for cyber dollars

    Businesses want better backup and disaster recovery capabilities. Where will they source those services?

    By • Oct. 31, 2025
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    Opinion

    Welcome to Channel Dive

    It’s a new day for tech channel news at Industry Dive and Informa Tech Target.

    By • Oct. 30, 2025
  • GTIA CEO Dan Wensley addresses the crowd during the ChannelCon EMEA in October 2025.
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    Christine Horton/Channel Dive
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    GTIA chief asserts independence, member focus

    GTIA CEO Dan Wensley aims to use its financial independence to fund research, events, technology and more to broaden the IT channel ecosystem.

    By Christine Horton, Channel Dive Contributor • Oct. 30, 2025
  • In an aerial view, an AWS data center is shown situated near single-family homes on July 17, 2024, in Stone Ridge, Virginia.
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    AWS snafu delivers a lesson in cloud geography

    Tying infrastructure to a single regional hub can make an outage more disruptive, Netgain CEO Sumeet Sabharwal said.

    By • Oct. 20, 2025