MSP Evolution


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    Tech spending to hit $5.6 trillion as AI reshapes IT services

    Forrester forecasts record 7.8% growth in 2026, with hyperscalers capturing half of AI infrastructure spend and partners shifting to software-led consulting.

    By Kelly Teal, Channel Dive contributor • Feb. 10, 2026
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    Meter drafts Meraki sales vet to lead growing channel team

    The network service provider is gearing up for global expansion, the company’s new channel chief said.

    By Feb. 10, 2026
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    The IT boom is real but the channel’s share is shrinking

    Vendors are driving a surge in technology spending as hyperscalers continue to pour capital into AI infrastructure buildouts.

    By Christine Horton, Channel Dive contributor • Feb. 6, 2026
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    Cognizant CEO warns AI won’t magically produce value

    “You can't apply this technology on existing old processes,” Ravi Kumar S said Wednesday. “You have to reinvent and reimagine the process.”

    By Feb. 5, 2026
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    Pure Storage partner program overhaul prioritizes outcomes

    The data management platform added tiers, specializations and enablement initiatives to incentivize technical expertise over resale volume.

    By Christine Horton, Channel Dive contributor • Feb. 4, 2026
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    Lexful looks to untangle MSP documentation with AI

    The software startup built a platform with embedded AI search to guide IT services providers through legacy specs and records.

    By Feb. 4, 2026
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    AWS, Nutanix deliver sovereign cloud that partners can work with

    Geopolitical developments are creating challenges and opportunities for IT service providers, resellers and consultants.

    By Kelly Teal, Channel Dive contributor • Feb. 2, 2026
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    New Charter bolsters its MSP network with NetSource One

    The acquisition brings stronger compliance services and a deeper Michigan regional presence to the growing platform.

    By Jan. 30, 2026
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    AI hype vs. hard reality: How channel partners can thrive in 2026

    The 2026 channel partner playbook: Survive vendor consolidation, dodge the AI hype trap, and figure out how to actually make money from all this automation.

    By Jan. 29, 2026
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    Thrive puts ServiceNow agents to work in AI push

    The IT services provider has poured money and headcount into its security and AI practices in the last two years.

    By Jan. 28, 2026
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    3 forces redirecting the flow of channel business in 2026

    IDC analysts say build-based platform strategies are gaining traction as vendors and partners increasingly overlap in their sales approaches and value propositions.

    By Christine Horton, Channel Dive contributor • Jan. 27, 2026
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    Channel sales to top $4 trillion this year

    Partner-driven deals will account for two-thirds of global IT spend in 2026, according to analyst firm Omdia.

    By Jan. 26, 2026
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    Cisco 360 is here, and partners are ready for it

    The company's biggest channel overhaul in two decades went live Monday. The transition has been remarkably smooth.

    By Jan. 26, 2026
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    Confusion clouds Microsoft partners’ path on discount changes

    Microsoft wants its partners to drive Copilot adoption and expand Microsoft 365 usage in their clients. That’s easier said than done.

    By Jan. 21, 2026
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    Microsoft 365 licensing revamp ripples across channel

    Partners are reshaping their Microsoft practices as the hyperscaler pushes its software customers toward third-party providers

    By Jan. 21, 2026
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    MSPs keep calm after Pax8 security snafu

     “It could have happened to anyone.”

    By Christine Horton, Channel Dive contributor • Jan. 20, 2026
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    AI productivity pitfalls open a pathway for partners

    Most organizations have seen efficiency gains eaten away by the need to verify, fix and rework AI outputs, according to Workday.

    By Kelly Teal, Channel Dive contributor • Jan. 20, 2026
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    Blue Mantis maintains reseller roots amid managed services push

    The company has shifted 60% of its revenue to recurring managed services while still growing its data center hardware and software sales.

    By Jan. 16, 2026
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    Managed services market poised to rebound: ISG

    Enterprise MSP contract revenue fell for the second consecutive quarter despite record cloud spending.

    By Jan. 16, 2026
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    Rogue AI agents threaten MSPs

    Autonomous systems represent an attack surface existing cybersecurity services models aren't designed to protect.

    By Jan. 15, 2026
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    11:11’s timely VMware partner landgrab

    The cloud infrastructure provider is growing its VCF services portfolio as Broadcom whittles away at the virtualization software vendor’s channel ecosystem.

    By Jan. 13, 2026
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    Forrester: Businesses are ‘AI-washing’ layoffs

    The research firm said AI-driven job replacement will be “meaningful” but “not apocalyptic” over the next four years.

    By Updated Jan. 14, 2026
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    Dynatrace overhauls partner enablement and sales strategy

    “We’re listening to our partners,” says Dynatrace’s Jay Snyder, as the company unveils a sales and training push designed to support the channel.

    By Christine Horton, Channel Dive contributor • Jan. 12, 2026
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    11:11 Systems expands VMware services with Ntirety deal

    The move marks the company’s sixth VMware-focused acquisition in three years as Broadcom continues to shrink the VCSP ecosystem.

    By Kelly Teal, Channel Dive contributor • Jan. 9, 2026
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    BCM One rebrand steers partners toward UC integration, cost management

    The service provider resurrected a previously acquired brand to represent its enterprise business.

    By Jan. 8, 2026