MSP Evolution


  • DNSFilter VP of commercial and channel sales Adam Larrabee.
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    Permission granted by DNSFilter
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    DNSFilter revamps channel amid spike in security services demand

    The three-tiered partner program prioritizes deal registration, market development funding and dedicated technical support.

    By • Sept. 29, 2026
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    Retrieved from Channel Partners.
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    PSA startup DataGlu targets AutoTask and ConnectWise

    “There's a big opportunity here to displace a couple of giants,” DataGlu CRO Bill Patchett said.

    By • Sept. 28, 2026
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    Permission granted by Shield Technology Partners
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    Shield touts IT services platform, invests in 20th acquisition

    The MSP platform vendor added Florida-based managed services provider Nerds Support to its growing portfolio this week.

    By • Sept. 24, 2026
  • Lumen Technologies headquarters.
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    Courtesy of Lumen Technologies
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    Lumen ties flexible internet commissions to what customers actually use

    Partner residuals for Lumen’s Intelligent Internet now move with the customer’s needs.

    By • Sept. 22, 2026
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    TD Synnex links with ThreatCaptain to ease security services deals

    The distribution giant handed its MSP network tools to cut through technical jargon that can stymie sales.

    By • Sept. 21, 2026
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    Nathania Guerra/Channel Dive
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    Sponsored by Eaton

    [Podcast] Powering Success Together: Eaton Solutions and Insights for IT Resellers & MSPs

    Explore how Eaton’s power and connectivity solutions help IT resellers and MSPs improve efficiency, reduce downtime, and keep customer systems running.

    By Channel Dive's studioID • Sept. 21, 2026
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    Sponsored by Kaseya

    Marketing strategies to keep your pipeline full when clients are harder to win

    Stop waiting for referrals. Discover how top MSPs build a pipeline that works.

    Sept. 21, 2026
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    Ensono’s AI lead outlines a partner strategy for the technology

    “The market has moved from rewarding AI ambition to demanding evidence of AI productivity,” the MSP’s chief AI officer said.

    By • Sept. 18, 2026
  • Artic Wolf office building.
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    Permission granted by Arctic Wolf
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    Arctic Wolf targets MSP growth with streamlined MDR offering

    The cybersecurity company’s Aurora MDR Connect product targets MSPs serving smaller customers and steps up competition with Huntress and Blackpoint.

    By • Sept. 17, 2026
  • five people standing at a booth named CyberMaxx
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    Permission granted by John Pinkham
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    CyberMaxx expands Microsoft capabilities, TSD channel with Avertium acquisition

    The managed security services provider wants to be a consolidator rather than getting swallowed up by a larger provider.

    By • Sept. 16, 2026
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    CBTS creates an agent builder for the channel

    The tech services provider handles engineering and governance, while partners focus on finding the right use cases, driving adoption and scaling outcomes.

    By • Sept. 16, 2026
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    James Anderson/Channel Dive
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    GTIA and ASCII tie the knot in MSP trade association consolidation

    The merger creates a major IT services industry powerhouse, Omdia Analyst Robin Ody said.

    By • Sept. 15, 2026
  • A school classroom with laptops open on student desks.
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    Getty Images
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    MSPs needed to shore up school security

    IT teams in education are struggling to protect sprawling email systems from ransomware attacks, according to Barracuda Networks research.

    By • Sept. 15, 2026
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    Are MSPs losing customer leverage?

    Automation and vibe coding are making the process of switching providers easier and far less painful, in theory.

    By • Sept. 11, 2026
  • A red cybersecurity attack alert is pictured on a computer screen.
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    Getty Images
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    N-able alerts MSPs to critical platform vulnerabilities

    The vendor released patches for N-central remote monitoring and management servers after researchers discovered attack vectors over Labor Day weekend.

    By • Sept. 8, 2026
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    Getty Images
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    AI deployments got expensive in 2026. Here’s the receipt

    Tokenmaxxing, cost controls, governance gaps and grid limits complicated the AI narrative as partners grappled with adoption challenges. 

    By • Sept. 8, 2026
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    With its bankruptcy plan approved, TPx plans new investments

    CEO Shaun Andrews said his team is leaning into APIs and tools to make the company “the easiest MSP for the channel to work with.”

    By • Sept. 4, 2026
  • Business professionals seated in a modern boardroom interact during a laptop-based AI presentation.
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    Getty Images
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    Opinion

    How to avoid the AI pilot trap

    Why are channel partners burning time on pilots that never ship?

    By Zaré Baghdasarian • Sept. 3, 2026
  • The Kyndryl logo pictured inside the IT infrastructure services provider's headquarters in New York.
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    Kyndryl, Broadcom bet on VMware skills as private cloud demand returns

    Kyndryl is adding consulting, managed services and agentic AI guardrails to VCF, backed by a skills push covering several thousand of its own consultants.

    By • Sept. 3, 2026
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    Permission granted by Cato Networks
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    Cato launches pooled licensing for MSPs handling SMBs

    The vendor addressed one of the biggest challenges for partners when selling and deploying its secure access service edge platform.

    By • Sept. 2, 2026
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    Microsoft cloud licensing changes trigger MSP land grab

    An incentive shift favoring cloud solution providers opens a door for managed service providers to encroach on larger resellers, according to Onyx Co-founder John Dusett.

    By • Sept. 2, 2026
  • CEO and founder of Flamingo Michael Assraf.
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    Flamingo raises $4.5M to pull MSPs out of their own ticket queue

    The managed service platform provider combines open-source tooling with AI agents that autonomously handle tickets, backups and security incidents.

    By • Sept. 2, 2026
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    Retrieved from TD Synnex on January 08, 2026
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    TD Synnex adds Microsoft, Cisco deal data to PartnerFirst portal

    The tech distributor also connected the platform to Salesforce and QuickBooks Online.

    By • Aug. 27, 2026
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    Barracuda merges MSP and reseller tracks as hybrid partners grow

    "We cannot dictate how the customer needs to consume their technology," the cybersecurity firm's channel chief Michelle Hodges said.

    By • Aug. 27, 2026
  • An IT technician inspects and manages a server rack in a data center using a tablet.
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    Managed service providers risk customer churn

    Traditional IT support won’t keep clients from switching to an MSP with AI deployment expertise, according to a Corsica Technologies study.

    By Kelly Teal, Channel Dive contributor • Aug. 26, 2026