MSP Evolution: Page 2


  • stock numbers below a NYSE sign
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    Companies with best-in-class CX outperform the S&P 500

    Their lead over the stock market index is growing, Watermark Consulting found in its annual ROI study.

    By Kristen Doerer • April 15, 2026
  • Image of global acquisition
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Scale up or get out: M&A remakes the channel

    The channel is consolidating fast. Here's what partners need to know.

    By April 15, 2026
  • five men sitting on chairs on a keynote stage
    Image attribution tooltip
    James Anderson/Channel Dive
    Image attribution tooltip

    MSPs race from AI-assisted ticketing to governance services

    Leading channel partners have already automated parts of the service desk – managed AI contracts are next.

    By April 14, 2026
  • Illinois on a map of USA.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Ignition Technology targets US channel gap with expansion

    The U.K. distributor is bringing its high-touch, growth-focused model to North America, with plans to target a gap traditional distributors have long overlooked.

    By Christine Horton, Channel Dive contributor • April 13, 2026
  • The KPMG logo on the facade of the professional services company's office building in Berlin on Jan. 22, 2021.
    Image attribution tooltip
    Sean Gallup / Staff via Getty Images
    Image attribution tooltip

    Enterprises engage MSPs to scale AI

    Nearly 9 in 10 organizations already lean on service providers to drive digital transformation, according to IDC research commissioned by KPMG.

    By April 10, 2026
  • small business point of sale merchants local
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Cybersecurity services boom feeds dollars, risk into the channel

    SonicWall and Omdia data puts partners at the center of a $24 billion opportunity that’s putting MSP capabilities to the test.

    By Kelly Teal, Channel Dive contributor • April 10, 2026
  • Closeup young man software developers using computer to write code application program for AI technology development at desk with multiple screens work at home office.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    AI cuts through IT helpdesk logjams

    Automation resolved tech support tickets sixteen times faster than teams not using AI, according to a Fixify study.

    By April 3, 2026
  • Lenovo laptops are displayed at a Best Buy store on June 7, 2024 in San Rafael, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Lenovo boosts partner program as PC sales slowdown looms

    The company is carving out a services-based pathway in its channel to incentivize outcomes, according to a Thursday announcement.

    By April 2, 2026
  • Tablet displaying various financial reports, charts, and analytics on a table.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    MSPs reap hybrid IT rewards while grappling with growing complexity

    Data engineering, security and governance are key challenges service providers face, according to Westcon-Comstor research.

    By Christine Horton, Channel Dive contributor • April 1, 2026
  • Close up picture of a photocopy and print machine in a workplace.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Xerox elevates CEO from within amid renewed channel push

    The company appointed COO Louie Pastor to fill the shoes of Steve Bandrowczak, who stepped down from the CEO role Monday.

    By March 30, 2026
  • a blue digital wave crests
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Deep Dive

    Partners are flooded with cybersecurity vendor tools

    “At some point, you just throw your hands in the air and you say, ‘I think it's time for me to compete,’” 360 SOC CEO Chris Ichelson said.

    By March 30, 2026
  • A transparent umbrella
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Why TSDs say they’re insulated from broader channel headwinds

    Obstacles facing managed service providers and value added resellers have played into the hands of tech services distributors and advisors.

    By March 26, 2026
  • Business people, meeting and corporate discussion against a blurred background at the office. Group of employees in team planning, presentation or training staff for collaboration.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Workforce churn hits top MSPs the hardest

    Managed service provider staffing is shifting from a pyramid to a diamond as AI automation phases out tier-one techs, according to Service Leadership data.

    By March 25, 2026
  • Technology company Sherweb's logo pictured on a reception desk in the lobby of a modern office building.
    Image attribution tooltip
    Permission granted by Sherweb
    Image attribution tooltip

    Microsoft partner Sherweb courts cloud-hungry MSPs with platform expansion

    The Montreal-based cloud distributor secured more than $100 million in equity funding to grow its global footprint and scale its marketplace.

    By Christine Horton, Channel Dive contributor • March 25, 2026
  • A man speaking on a keynote stage with the text to his left saying "The Future is calling"
    Image attribution tooltip
    Permission granted by Pax8
    Image attribution tooltip

    Summit Holdings bets on humans as MSPs eye AI staffing cuts

    The managed services investment firm is cutting against the grain, pitching a white-label back-office model despite AI pressure to trim labor costs.

    By March 23, 2026
  • Pedestrians walk by a Broadcom sign in front of a the company's office on Dec. 12, 2024 in San Jose, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Broadcom unveils unified cybersecurity platform that’s not VMware

    The tech giant is making a channel-first move to close the mid-market security gap, combining forensic and attack prevention tools in a single SaaS offering.

    By March 23, 2026
  • Contact center agents work in a row at call center.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    8x8 takes Engage platform global, opens new doors for channel partners

    The company says partners stand to benefit by selling into departments beyond the traditional contact center, such as operations, retail and healthcare services.

    By Kelly Teal, Channel Dive contributor • March 19, 2026
  • Blue threads moving from silver marbles to colored marbles
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Deep Dive

    MSPs face an AI choice: build, buy or wait for PSAs to catch up

    Vibe coding, OpenClaw and other open source tools have given service providers the option of bringing app development in house, if they dare.

    By March 17, 2026
  • The AWS logo pictured on a smartphone at The Venetian Convention & Expo Center on Dec. 2, 2025 in Las Vegas.
    Image attribution tooltip
    Noah Berger / Stringer via Getty Images
    Image attribution tooltip

    AWS trains agents to serve the channel

    The hyperscaler armed its partners with a slew of automation tools this week to ease co-selling.

    By March 17, 2026
  • a web of money
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    D&H rides a wave of MSP momentum

    The company promises to give managed service providers the boutique experience they can't get from larger distributors.

    By March 16, 2026
  • Female software engineer writing code on desktop computer with multiple screens setup in stylish coworking office space
    Image attribution tooltip

    Gorodenkoff/Adobestock.com

    Image attribution tooltip
    Sponsored by Cisco

    Security-tool sprawl is reducing MSP margins

    Technology sprawl and rising costs are eroding MSP profitability, making clear the need for an identity-first security stack that standardizes rollout, billing and operations.

    March 16, 2026
  • abstract image of money with Benjamin Franklin on the left
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Channel partners curtail salary increases

    Larger MSPs and VARs, especially those with private equity funding, have become the stingiest, according to Service Leadership.

    By March 12, 2026
  • The logo and icon for AI tool OpenClaw is pictured.
    Image attribution tooltip
    Retrieved from OpenClaw on March 11, 2026
    Image attribution tooltip

    MSPs ponder the maddening magic of OpenClaw

    The open source tool is stoking MSP imagination and concerns, as a wave of industry-focused AI software companies clamor for attention.

    By March 11, 2026
  • A large corporate building with the Logicalis corporate logo on it.
    Image attribution tooltip
    Permission granted by Logicalis
    Image attribution tooltip

    AI demand is breaking vendor pricing commitments, Logicalis says

    Partners are closing deals without locking in prices as AI-fueled hardware demand scrambles vendor supply chains, according to Logicalis U.S. CEO Jon Groves.

    By Christine Horton, Channel Dive contributor • March 6, 2026
  • A man speaking on stage
    Image attribution tooltip
    Permission granted by RapidScale
    Image attribution tooltip

    How outcome-based pricing will change the channel

    RapidScale is urging vendors to adopt pricing models that are directly tied to consumption. Adoption is slow.

    By March 5, 2026