MSPs should double down on people, despite the urge to chase AI

In a market sprinting toward automation, personal accountability has become a difference maker.

By Tom Boggs • June 30, 2026

TD Synnex CEO senses shift to on-premises compute

Despite PC and server price increases, “hardware is becoming a very interesting category again,” Patrick Zammit said Thursday.

By Matt Ashare • June 25, 2026

Kaseya urges MSPs to move fast on AI services

A treacherous gap between business needs and what providers can deliver looms over the channel, Kaseya CEO Rania Succar warned.

By Christine Horton, Channel Dive contributor • June 23, 2026

OpenAI follows Anthropic into the channel

The GPT model maker plans to invest $150 million in partner development just three months after the Claude Partner Network launched.

By Matt Ashare • June 15, 2026

What 1 partner’s 30% margin lift shows about today’s shifting models

The fleet channel model is under pressure. Margins shrink as expectations rise. Partners are rethinking how to compete and grow. 

June 15, 2026

Vulnerability exploits push channel to fortify credential defenses

Partners should heed the customer call for patch prioritization, cyber resilience and AI governance, Verizon’s channel chief said.

By Kelly Teal, Channel Dive contributor • June 12, 2026

Avant EVP Shane McNamara moves to Opex

The move to the tech advisor side of the channel has the blessing of the executive’s colleagues at the technology services distributor.

By James Anderson • June 11, 2026

US channel pivots to services, AI deployment

Outcome-oriented services have supplanted pure resale in a top-heavy market ruled by the largest partners, Omdia analysts found.

By Nidhi Sharma • June 11, 2026

Optiv’s former consulting unit is courting Anthropic

The Vobis Ventures-acquired unit will bake cybersecurity design into enterprise agentic AI implementations.

By James Anderson • June 9, 2026

Mitel drafts channel veteran to lead global partner program

The appointment comes as the unified communications vendor gears up for a “significant refresh cycle,” the company’s new channel chief Ben Macdonald said.

By Matt Ashare • June 9, 2026

MSP platform providers pile on features

Industry heavyweights added AI and cybersecurity capabilities, consolidating their IT service management offerings, Omdia researchers found.

By Kelly Teal, Channel Dive contributor • May 27, 2026

SonicWall recruits channel chief from its partner network

The security services provider appointed former BlueAlly executive Jonathan Berger to SVP of global channels and alliances Tuesday.

By Matt Ashare • May 26, 2026

Tech’s titans break revenue records amid deep workforce cuts

The largest vendors aggressively reduced headcounts to fund historic levels of infrastructure spending, Omdia analysts found.

By Kelly Teal, Channel Dive contributor • May 26, 2026

Channel vendors have an account management problem

The delicate balance between direct sales and partner-driven deals is under strain, especially in the telco sector.

By James Anderson • May 20, 2026

Microsoft licensing ignites a midmarket battle

The elimination of bulk enterprise agreement discounts and aggressive customer deal shopping have sparked channel conflict.

By James Anderson • May 19, 2026

Dell rewards systems integrators amid AI partner program revamp

The shift ties larger incentives to customer outcomes and rewards consultants regardless of where final sales are logged.

By Matt Ashare • May 18, 2026

The MSPs set for rapid growth have stopped counting tickets

Break-fix built the MSP industry, but it won’t sustain it. A new generation of providers is finding out what comes next.

By Craig Galbraith, Channel Dive contributor • May 1, 2026

Cognizant buys Astreya to bolster its AI builder strategy

The 25-year-old managed services provider deepens Cognizant’s bench of infrastructure talent amid unprecedented levels of data center investment.

By Matt Ashare • April 29, 2026

Kaseya delivers agentic AI support for MSPs

The IT management software provider trained autonomous AI assistants on more than a billion help-desk tickets.

By Matt Ashare • April 28, 2026

The channel’s next growth engine isn’t another product. It’s outcomes in the AI era.

AI is reshaping the channel: winners will deliver outcomes that make enterprise complexity disappear.

By Ali Shaikh • April 27, 2026

Partner marketing has always been messy, but AI can help

Vendors are deploying AI to cut approval bottlenecks and content headaches that make partner marketing so painful. But the technology is only as good as the human relationships underneath it.

By Craig Galbraith, Channel Dive contributor • April 24, 2026

Microsoft prepares partners to push AI, agentic 365 bundles

The software giant made partner program tweaks as it readies Microsoft 365 E7 and Microsoft Agent 365 for launch next week.

By Matt Ashare • April 22, 2026

Google Cloud carves out $750M AI fund for partners

The investment will provide training, tools and resources, including engineering assistance, the hyperscaler said Wednesday.

By Matt Ashare • April 22, 2026

The TAs are teaming up: strength in numbers, no equity required

From revenue-splitting to lead-trading alliances, referral partnerships are turning competitors into collaborators.

By James Anderson • April 21, 2026

Channel leaders confront the trilemma of AI

Partners should be ready to help businesses tame a three-headed beast: outdated infrastructure, spiraling cloud costs and VMware dependency.

By Matt Ashare • April 20, 2026