Channel Leaders

  • Business process and workflow automation with flowchart, businessman in background
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    The MSPs set for rapid growth have stopped counting tickets

    Break-fix built the MSP industry, but it won’t sustain it. A new generation of providers is finding out what comes next.

    By Craig Galbraith, Channel Dive contributor • May 1, 2026
  • An office building in Plano, Texas with a sign emblazoned with the Cognizant company logo is pictured against a blue sky.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Cognizant buys Astreya to bolster its AI builder strategy

    The 25-year-old managed services provider deepens Cognizant’s bench of infrastructure talent amid unprecedented levels of data center investment.

    By • April 29, 2026
  • A large glass-fronted office building with the Kaseya corporate logo emblazoned on it.
    Image attribution tooltip
    Permission granted by Kaseya
    Image attribution tooltip

    Kaseya delivers agentic AI support for MSPs

    The IT management software provider trained autonomous AI assistants on more than a billion help-desk tickets.

    By • April 28, 2026
  • Before = messy storeroom, after= a clean living room
    Image attribution tooltip

    Graphiant via Grok

    Image attribution tooltip
    Sponsored by Graphiant

    The channel’s next growth engine isn’t another product. It’s outcomes in the AI era.

    AI is reshaping the channel: winners will deliver outcomes that make enterprise complexity disappear.

    By Ali Shaikh • April 27, 2026
  • team work
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Partner marketing has always been messy, but AI can help

    Vendors are deploying AI to cut approval bottlenecks and content headaches that make partner marketing so painful. But the technology is only as good as the human relationships underneath it.

    By Craig Galbraith, Channel Dive contributor • April 24, 2026
  • A blur of people pass by the Microsoft an exhibition stand at a technology expo.
    Image attribution tooltip
    Sean Gallup / Staff via Getty Images
    Image attribution tooltip

    Microsoft prepares partners to push AI, agentic 365 bundles

    The software giant made partner program tweaks as it readies Microsoft 365 E7 and Microsoft Agent 365 for launch next week.

    By • April 22, 2026
  • Google Cloud's multicolored cloud logo is pictured in the hallway of a conference center.
    Image attribution tooltip
    Sean Gallup / Staff via Getty Images
    Image attribution tooltip

    Google Cloud carves out $750M AI fund for partners

    The investment will provide training, tools and resources, including engineering assistance, the hyperscaler said Wednesday.

    By • April 22, 2026
  • three men and a turtle mascot
    Image attribution tooltip
    Permission granted by Michael Agri
    Image attribution tooltip

    The TAs are teaming up: strength in numbers, no equity required

    From revenue-splitting to lead-trading alliances, referral partnerships are turning competitors into collaborators.

    By • April 21, 2026
  • Five executives seated on stage during a panel discussion at the Channel Partners Conference and Expo in Las Vegas in April 2026
    Image attribution tooltip

    Matt Ashare

    Image attribution tooltip

    Channel leaders confront the trilemma of AI

    Partners should be ready to help businesses tame a three-headed beast: outdated infrastructure, spiraling cloud costs and VMware dependency.

    By • April 20, 2026
  • Two women present on a keynote stage
    Image attribution tooltip
    James Anderson/Channel Dive
    Image attribution tooltip
    Deep Dive

    The math CFOs are using to dismiss tech advisors doesn’t add up

    Finance leaders object to residual commissions. A new study argues they’re benchmarking costs too narrowly.

    By • April 20, 2026
  • And outdoor shot of Wipro's logo on a sign behind a fancy fence in front of the IT services firms' campus in Kolkata, India.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Wipro buys Alpha Net service contracts to fuel AI push

    The India-based global consulting firm paid $70.8 million for the acquisition, which is expected to close June 30, it stated in a BSA filing.

    By • April 17, 2026
  • Magnifying glass with business report on financial advisor desk.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    AI, automation restart MSP growth engines: report

    Nearly three-quarters of managed service providers are struggling to find new customers as existing contract values shrink, Kaseya found.

    By • April 16, 2026
  • The Salesforce light-blue cloud logo displayed at the software company's San Francisco office on Feb. 25, 2026.
    Image attribution tooltip
    Benjamin Fanjoy / Stringer via Getty Images
    Image attribution tooltip

    Salesforce dangles $50 million in agent-building incentives for partners

    The software giant said it will also integrate Slack into its app marketplace and provide engineering support to select partners.

    By • Updated April 15, 2026
  • Image of global acquisition
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Scale up or get out: M&A remakes the channel

    The channel is consolidating fast. Here's what partners need to know.

    By • April 15, 2026
  • A laptop sits on a wooden desk displaying a webpage for “Box OneCloud – Enterprise Content Collaboration.” The screen shows product information, pricing, and a tablet image with app icons. The webpage includes blue buttons labeled “Take the Tour” and “Watch Demo,” along with a green “Try the Free Edition” button at the top right. The background is softly blurred with a dark wall and a framed pictu
    Image attribution tooltip
    Courtesy of AppDirect
    Image attribution tooltip

    AppDirect buys PartnerStack, targets fragmented channel partner ecosystem

    AppDirect is betting that consolidating partner management, sales and billing in one place is the channel’s next big shift.

    By • April 14, 2026
  • Blue threads moving from silver marbles to colored marbles
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    CBTS CEO: Channel partners who just ‘schlep product’ won’t survive the AI era

    Kristin Russell discusses why AI stalls before scale and how the channel’s role is shifting fast beneath all the activity.

    By Kelly Teal, Channel Dive contributor • April 13, 2026
  • headshot of Chris Jones
    Image attribution tooltip
    Permission granted by Chris Jones
    Image attribution tooltip

    T-Mobile taps ex-AT&T channel architect to help fix its partner problem

    Chris Jones is a new face at T-Mobile with a familiar challenge: convincing technology advisors that wireless belongs on their line cards.

    By • April 10, 2026
  • Blue threads moving from silver marbles to colored marbles
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Freshworks taps a new channel head to push into GSI market

    The IT service management vendor is banking on system integrators as its path to enterprise accounts.

    By • April 9, 2026
  • An alarm clock with the hands pointing to 1:25 sits on a table.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    What keeps TA executives up at night

    Technology advisors face an identity crisis as AI floods the channel with automation and vendors push partners to expand service offerings.

    By • April 7, 2026
  • A padlock icon on modern laptop computer monitor screen sits on wooden table.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How the channel is shaping the cybersecurity industry

    More than 90% of $310 billion in cybersecurity will flow through partners this year. Vendors have taken notice.

    By • April 3, 2026
  • Lenovo laptops are displayed at a Best Buy store on June 7, 2024 in San Rafael, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Lenovo boosts partner program as PC sales slowdown looms

    The company is carving out a services-based pathway in its channel to incentivize outcomes, according to a Thursday announcement.

    By • April 2, 2026
  • The Microsoft logo is pictures on the technology company's headquarters in Redmond, Washington, on July 3, 2024.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    UK regulators to probe Microsoft amid AI adoption surge

    The Competition and Markets Authority will assess whether the tech giant’s software licensing practices reduce competition in the cloud market.

    By Makenzie Holland • April 1, 2026
  • A building with the TD Synnex corporate logo is pictured.
    Image attribution tooltip
    Retrieved from TD Synnex on January 08, 2026
    Image attribution tooltip

    TD Synnex gets a lift from rising component prices

    The distribution giant reported record year-over-year revenue growth as hardware unit costs rose by double digits during the first quarter of its 2026 fiscal year.

    By • March 31, 2026
  • Close up picture of a photocopy and print machine in a workplace.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Xerox elevates CEO from within amid renewed channel push

    The company appointed COO Louie Pastor to fill the shoes of Steve Bandrowczak, who stepped down from the CEO role Monday.

    By • March 30, 2026
  • A transparent umbrella
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Why TSDs say they’re insulated from broader channel headwinds

    Obstacles facing managed service providers and value added resellers have played into the hands of tech services distributors and advisors.

    By • March 26, 2026