Channel Leaders: Page

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    Freshworks taps a new channel head to push into GSI market

    The IT service management vendor is banking on system integrators as its path to enterprise accounts.

    By • April 9, 2026
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    What keeps TA executives up at night

    Technology advisors face an identity crisis as AI floods the channel with automation and vendors push partners to expand service offerings.

    By • April 7, 2026
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    How the channel is shaping the cybersecurity industry

    More than 90% of $310 billion in cybersecurity will flow through partners this year. Vendors have taken notice.

    By • April 3, 2026
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    Lenovo boosts partner program as PC sales slowdown looms

    The company is carving out a services-based pathway in its channel to incentivize outcomes, according to a Thursday announcement.

    By • April 2, 2026
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    UK regulators to probe Microsoft amid AI adoption surge

    The Competition and Markets Authority will assess whether the tech giant’s software licensing practices reduce competition in the cloud market.

    By Makenzie Holland • April 1, 2026
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    Retrieved from TD Synnex on January 08, 2026
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    TD Synnex gets a lift from rising component prices

    The distribution giant reported record year-over-year revenue growth as hardware unit costs rose by double digits during the first quarter of its 2026 fiscal year.

    By • March 31, 2026
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    Xerox elevates CEO from within amid renewed channel push

    The company appointed COO Louie Pastor to fill the shoes of Steve Bandrowczak, who stepped down from the CEO role Monday.

    By • March 30, 2026
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    Why TSDs say they’re insulated from broader channel headwinds

    Obstacles facing managed service providers and value added resellers have played into the hands of tech services distributors and advisors.

    By • March 26, 2026
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    Hardware price hikes accelerate amid supply chain disruptions

    More than 90% of channel partners have seen deliveries delayed since the start of the year, Omdia research found.

    By Christine Horton, Channel Dive contributor • March 24, 2026
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    How 3 channel firms are managing memory chip shortages

    As supply chain issues spread beyond the PC industry, partners are adjusting to scarcities that are expected to persist into next year.

    By • March 13, 2026
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    Adobe preps CEO transition, touts enterprise spend surge

    Shantanu Narayen, who will step down after 18 years leading the software giant, highlighted Adobe's role in supporting AI adoption.

    By Roberto Torres • March 13, 2026
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    Anthropic dives into the channel

    The AI company launched a partner program seeded with $100 million to support firms helping to architect and sell solutions built on its Claude model.

    By • March 12, 2026
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    Channel partners curtail salary increases

    Larger MSPs and VARs, especially those with private equity funding, have become the stingiest, according to Service Leadership.

    By • March 12, 2026
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    HPE has a three-pronged plan to weather chip shortages

    The server and networking vendor will continue to add surcharges and reprice existing orders as it scrambles to meet customer demand.

    By • March 10, 2026
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    How agentic AI, multi-product packages are shaping AWS Marketplace

    Channel partners are working together to deliver bundled solutions on the cloud behemoth’s procurement platform, AWS VP Matt Yanchyshyn said.

    By • March 9, 2026
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    Partners have had it up to here with vendor sales kickoffs

    Channel managers are missing in action during annual conclaves as the clock ticks on actual sales.

    By • March 6, 2026
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    How outcome-based pricing will change the channel

    RapidScale is urging vendors to adopt pricing models that are directly tied to consumption. Adoption is slow.

    By • March 5, 2026
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    Distributors want in on hyperscaler partnerships

    IT vendors are most likely to directly list their software on cloud marketplaces, but distributors are hoping to be the intermediary.

    By • Updated March 5, 2026
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    Deep Dive

    Investors see insurance brokerages as a model for tech advisor consolidation

    A wave of private equity is flowing into the asset-light, recurring-revenue segment of the channel, which is ripe for scale.

    By • March 3, 2026
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    Broadcom targets telcos with customized private cloud

    The tech giant unveiled VMware Telco Cloud Platform 9 Monday at Mobile World Congress in Barcelona, promising storage and memory cost savings.

    By • March 3, 2026
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    Opinion

    ITAD firms are the new MSPs — and private equity is taking notice

    The IT asset disposition sector is undergoing a wave of consolidation that mirrors what reshaped the MSP market five years ago.

    By Michael Rosholt • March 2, 2026
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    Salesforce pushes partners to prioritize agentic AI outcomes

    The software company retooled its consulting program to encourage secure, compliant and verifiable Agentforce deployments, Salesforce SVP Andrew Kisslo said.

    By • March 2, 2026
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    Deep Dive

    How Microsoft, partners are tackling ‘huge, huge task’ of making security software safer

    The technology giant and third-party security vendors are plotting an ambitious overhaul of how their products interoperate.

    By Eric Geller • March 2, 2026
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    Dell reacts to memory chip crunch as PC, server revenues soar

     “We're compressing discounting,” COO Jeff Clarke said Thursday. “Our quotes are valid for the shortest period of time they've ever been.”

    By • Feb. 27, 2026
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    How RingCentral rewards service partners without leaving sales agents behind

    Rather than mandating professional services like Zoom, RingCentral is matching service partners with sales-only partners to drive high-value deals.

    By • Feb. 25, 2026