Dive Brief:

• Auvik promoted channel veteran Daniel Ochoa to Chief Revenue Officer, a role that includes managing the company’s partner ecosystem, the software company said in an announcement last week. Ochoa joined Auvik in June 2025 as head of global sales.
• Ochoa plans to expand the IT management platform provider’s partner network, focusing on selling its AI-powered capabilities and growing Auvik’s presence across North America, Latin America and EMEA. In his first year with the company, Ochoa helped establish a partner success framework, which introduced standardized partner enablement and alignment strategies for managed service providers, according to a press release.
• “We started as an MSP-focused solution, and we continue to be an MSP-focused solution,” Ochoa told Channel Dive. “That’s ingrained in our company culture and DNA.”

Dive Insight:

Ochoa began his career in technology sales 20 years ago, starting as an individual contributor and moving into leadership positions at SolarWinds, where he spent nearly 12 years. Before joining Auvik, Ochoa served as CRO of endpoint management platform Automox.

“Because I was an account executive actually selling to IT professionals, I can never take the seller-to-end-customer engagement out of what we do,” he said. “Understanding that what we’re trying to do is align value with the pain that customers are experiencing has really allowed me to not only build teams ensuring that’s what we deliver, but also develop go-to-market strategies with that mindset at the forefront.”

Ochoa arrived at Auvik amid a growth spurt. The company’s revenue jumped 277% from 2021 to 2024. This year, Deloitte ranked Auvik in its Technology Fast 50 list, which recognizes Canadian tech companies seeing rapid growth.

Ochoa’s business strategy centers on strengthening Auvik’s channel ecosystem to drive revenue, building on its tiered partner program.

“As MSPs become Auvik partners, it goes beyond solution deployment,” Ochoa said. “It’s more of an engagement on what type of business or value partners are taking to market.”

AI is another essential component of Auvik’s plans, Ochoa said. In April, Auvik launched an agentic AI network management tool built with MSPs in mind. Agents analyze network topology, security vulnerability and performance metrics to help IT professionals with troubleshooting, preemptive device patching and ticket resolution, according to the company.

Ochoa said efficiency is the value proposition for AI.

“If you can react to something ahead of time, like a list of devices that are potentially at risk and turn that into a proposal to eliminate that risk, that’s what we’re bringing together,” he said. “We’re doing it in a way that allows MSPs to take that value proposition out to all sorts of customers.”