Cloud: Page

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    Making sense of Microsoft’s partner changes: A guide for MSPs

    Microsoft is changing its Direct Bill rules. But there is a way forward.

    By Liz Nunez • Dec. 15, 2025
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    Broadcom buoyed by AI boom, steady VMware growth

    The company’s AI revenue shot up 65% year over year to $20 billion in 2025, driven by massive deals with OpenAI and Anthropic.

    By • Dec. 12, 2025
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    Oracle defends infrastructure spending spree amid mounting AI demand

    The company raised its fiscal year capital investments forecast by $15 billion as its cloud backlog surpassed $500 billion.

    By • Dec. 11, 2025
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    Salesforce Agentforce 360 offers ‘revenue-ready’ AI for partners

    Salesforce wants businesses to build, package and sell their own vertical products on the Agentforce 360 Platform.

    By • Dec. 10, 2025
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    DXC rolls out AdvisoryX consulting unit amid AI-centric rebrand

    The IT services giant is looking to capitalize on what its research confirms: Companies are drowning in AI hype but can't figure out how to actually make it work.

    By • Dec. 10, 2025
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    Latest AppDirect acquisition takes ISVs, TAs deeper into cloud marketplaces

    The B2B commerce provider added hyperscaler sales platform Tackle.io to its portfolio earlier this month.

    By • Dec. 9, 2025
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    Intelisys targets high-growth partners in refocused strategy

    Questions remain about how Intelisys’ parent company, ScanSource, can enable hardware sales for its tech advisors.

    By • Dec. 8, 2025
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    IBM shells out $11B for Confluent to help disparate data flow together

    The acquisition will create public and private cloud integrations to help drive generative and agentic AI adoption, IBM CEO Arvind Krishna said Monday.

    By • Dec. 8, 2025
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    Snowflake expands data integrations amid mounting AI consumption

    The data cloud company deepened partnerships with Accenture and Anthropic and doubled its AWS marketplace sales to $2 billion this year.

    By • Dec. 4, 2025
  • An woman passes an AWS logo on an escalator at the AWS re:Invent conference on Dec. 3, 2024 in Las Vegas.
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    AWS pitches enterprises on frontier agents built for scale, autonomy

    IT teams stand to see the most benefit from AI that can continuously work in the background to put out fires, triage issues and monitor the tech stack.

    By Makenzie Holland • Dec. 3, 2025
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    Broadcom underscores VMware channel changes

    The company wants partners to know they'll be rewarded for helping customers achieve business outcomes, not just for sales.

    By • Dec. 3, 2025
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    AWS, Google link up to ease multicloud deployments

    Microsoft Azure will also join the service in 2026. It's the latest hyperscaler move to ease interoperability.

    By Makenzie Holland • Dec. 2, 2025
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    AWS widens agentic AI channel

    The hyperscaler will provide additional marketing funds to partners with expertise in developing and implementing enterprise AI capabilities.

    By • Dec. 1, 2025
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    Workday shrugs off vibe coding upstarts amid AI push

    The enterprise software provider is leaning on a trio of recent acquisitions and a strong partner ecosystem to drive adoption of its cloud-based data platforms.

    By • Nov. 26, 2025
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    Top channel conferences in 2026

    Technology conferences are helping IT service providers, resellers and distributors keep pace with rapidly changing partner ecosystems.

    By , , , • Updated July 1, 2026
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    Why VMware’s new vSAN hardware requirements matter for the channel

    In a rare win for partners, the Broadcom-owned virtualization software provider walked back its guidance, driving down storage costs.

    By • Nov. 20, 2025
  • Nvidia CEO Jensen Huang delivers the keynote address during the Nvidia GTC 2025 at SAP Center on March 18, 2025 in San Jose, California.
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    Nvidia shows strong AI demand as enterprises grapple with ROI

    The company sustained its streak of record revenue growth in Q3, propelled by massive AI infrastructure investments from hyperscalers and model developers.

    By Makenzie Holland • Nov. 20, 2025
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    Neoclouds helped drive Q3 cloud market surge

    CoreWeave led the GPU-as-a-Service charge as AWS, Microsoft and Google retained their hyperscaler dominance, according to a Synergy Research Group analysis.

    By • Nov. 20, 2025
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    Microsoft reshapes cloud marketplace, urges partners to use more AI

    The tech giant added agent pre-purchasing credits, an SMB Copilot bundle and AI expertise badges for its allied vendors at its yearly Ignite conference.

    By • Nov. 19, 2025
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    Microsoft, Nvidia partner with OpenAI competitor Anthropic

    The companies said the deal will broaden enterprise model choice as the hyperscaler rolls out a series of agentic AI updates across its portfolio.

    By Lindsey Wilkinson • Nov. 18, 2025
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    Cognizant’s 3Cloud acquisition gives it a new look in time for Microsoft Ignite

    The IT consulting giant is ready to talk up its new cloud consultancy addition as it aims to grab a bigger slice of the enterprise AI market that is driving Azure’s growth.

    By • Nov. 17, 2025
  • A sign is posted in front of a Broadcom office on December 12, 2024 in San Jose, California.
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    Broadcom launches open ecosystem for VMware Cloud Foundation

    The move comes nearly two years after Broadcom acquired VMware and aligns with its plans to present VCF as a private cloud alternative to hyperscalers.

    By Makenzie Holland • Nov. 14, 2025
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    AWS sweetens its partner incentives

    The updates are a response to a growing need for specialized cloud expertise to drive enterprise AI transformation initiatives, the hyperscaler said Tuesday.

    By • Nov. 12, 2025
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    Migration issues cost businesses $315K per project, study finds

    Mounting pressure to modernize, consolidate and take advantage of new AI tools is wasting enterprise resources — hurting employee morale.

    By Makenzie Holland • Nov. 11, 2025
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    ScanSource pushes partners to sell hardware — again

    The company is betting customers want a single partner for their IT purchasing, regardless of technology.

    By • Nov. 10, 2025