Cognizant’s 3Cloud acquisition gives it a new look in time for Microsoft Ignite

The IT consulting giant is ready to talk up its new cloud consultancy addition as it aims to grab a bigger slice of the enterprise AI market that is driving Azure’s growth.

By Phil Harvey • Nov. 17, 2025

Broadcom launches open ecosystem for VMware Cloud Foundation

The move comes nearly two years after Broadcom acquired VMware and aligns with its plans to present VCF as a private cloud alternative to hyperscalers.

By Makenzie Holland • Nov. 14, 2025

AWS sweetens its partner incentives

The updates are a response to a growing need for specialized cloud expertise to drive enterprise AI transformation initiatives, the hyperscaler said Tuesday.

By Matt Ashare • Nov. 12, 2025

Migration issues cost businesses $315K per project, study finds

Mounting pressure to modernize, consolidate and take advantage of new AI tools is wasting enterprise resources — hurting employee morale.

By Makenzie Holland • Nov. 11, 2025

ScanSource pushes partners to sell hardware — again

The company is betting customers want a single partner for their IT purchasing, regardless of technology.

By James Anderson • Nov. 10, 2025

SAP, Snowflake partner to unite cloud products

Users of SAP's Business Data Cloud will be able to access Snowflake’s AI and data platform as part of the collaboration announced Tuesday. 

By Makenzie Holland • Nov. 6, 2025

Sherweb adapts to Microsoft channel overhaul

The cloud distributor is taking on a business advisory function to guide MSPs through sweeping changes.

By John Moore • Nov. 3, 2025

OpenAI, AWS sign $38B compute deal

The agreement marks the first major hyperscaler infrastructure partnership announced by the AI company since its corporate restructuring.

By Makenzie Holland • Nov. 3, 2025

Workday widens its channel, opens new doors for partners

The SaaS company’s expansion into ERP and AI has paved the way for revenue growth for IT service providers.

By John Moore • Oct. 24, 2025

Vendors don’t have answers to the ROI for AI question

Salesforce CEO Marc Benioff underscored how agentic AI is changing vendor-enterprise relationships during Gartner’s conference Tuesday. 

By Lindsey Wilkinson • Oct. 23, 2025

IT providers consider cloud resilience costs in wake of AWS outage

“There are always going to be risks that a business has to be able to make an assessment about,” Allen Terleto, VP of partners and alliances at Cockroach Labs, said.

By John Moore • Oct. 23, 2025

AWS snafu delivers a lesson in cloud geography

Tying infrastructure to a single regional hub can make an outage more disruptive, Netgain CEO Sumeet Sabharwal said.

By James Anderson • Oct. 20, 2025

AWS outage puts spotlight on IT durability

The downtime serves as a reminder to CIOs that recovery strategies separate from their primary cloud vendor are key to business continuity.

By Roberto Torres • Oct. 20, 2025

AppDirect wants to be a one-stop-shop for IT partners

The B2B commerce company has stocked up on IT asset management, energy brokerage and agentic AI capabilities in an effort to reach $1 billion in annual revenue.

By James Anderson • Oct. 20, 2025

Cloud marketplace sales set to skyrocket by 2030

Multiyear enterprise cloud commitments will lead software sales to increase more than fivefold in the next five years, according to Omdia.

By Makenzie Holland • Oct. 20, 2025

AI-optimized IaaS spend will more than double in 2026

Infrastructure as a service for AI is skyrocketing among enterprises while tech giants continue to forge partnerships and make their own deep investments. 

By Makenzie Holland • Oct. 20, 2025

Why Akamai simplified its partnership program

The recent shift reflects the company’s evolution from content delivery to cloud and cybersecurity services, Akamai VP and Geo Sales Leader Dave Allen said.

By James Anderson • Oct. 20, 2025

Oracle opens partner channels to drive multicloud data migrations

The company added third-party sellers to its hyperscaler alliances with AWS, Microsoft and Google Cloud during Oracle AI World last week.

By Matt Ashare • Oct. 20, 2025

What Wipro’s global CIO learned about AI cost overruns

“AI without the right process orchestration is a very expensive experiment,” Kenny Kesar said.

By Matt Ashare • Oct. 20, 2025

AWS partners cite boost from GenAI, online selling updates

The ability to build industry offerings on Amazon Nova, easier online selling and accelerated application modernization intrigued partners at AWS re:Invent 2024.

By John Moore • Dec. 9, 2024

FinOps consulting grows as IT cost management efforts expand

IT service providers pursue advisory, training and automation opportunities as customers adopt FinOps and apply its cost optimization principles across more IT resources.

By John Moore • Sept. 20, 2024