Cloud

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    MSPs reap hybrid IT rewards while grappling with growing complexity

    Data engineering, security and governance are key challenges service providers face, according to Westcon-Comstor research.

    By Christine Horton, Channel Dive contributor • April 1, 2026
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    Will Oracle’s layoffs ripple through the channel?

    The company’s workforce disruptions have mixed implications for its partner ecosystem, according to analyst firm Omdia.

    By • April 1, 2026
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    UK regulators to probe Microsoft amid AI adoption surge

    The Competition and Markets Authority will assess whether the tech giant’s software licensing practices reduce competition in the cloud market.

    By Makenzie Holland • April 1, 2026
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    Old-school distribution channels dwarf hyperscaler marketplaces

    The 250 largest IT distributors generated more than seven times the revenue of cloud service provider storefronts, according to Omdia analysts.

    By • March 31, 2026
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    SAP acquires Reltio in bid toward less siloed, AI-ready data

    The ERP provider has been adding features to its cloud platform as it seeks to expand its enterprise user base.

    By Paige Gross • March 30, 2026
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    This cloud partner’s Google-only bet is paying off — but resale margins aren’t the reason

    Promevo has gone all-in on Google since 2012. In the AI era, that exclusivity looks more like a head start than a liability.

    By • March 27, 2026
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    AI inference costs set to plunge: Gartner

    But CIOs likely won't see any savings as model sizes go up and functionality becomes more advanced, the analyst firm said.

    By Makenzie Holland • March 27, 2026
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    Cloud spending spikes again as partners navigate component shortages

    The market is expected to grow by 27% this year, driven by agentic AI and broad demand for compute, according to research firm Omdia.

    By • March 27, 2026
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    Why TSDs say they’re insulated from broader channel headwinds

    Obstacles facing managed service providers and value added resellers have played into the hands of tech services distributors and advisors.

    By • March 26, 2026
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    Contrivian is the under-the-radar connectivity play MSPs need to know

    The company routes nearly all revenue through the channel, and it's solving one of enterprise connectivity's most persistent failure modes.

    By • March 26, 2026
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    Microsoft partner Sherweb courts cloud-hungry MSPs with platform expansion

    The Montreal-based cloud distributor secured more than $100 million in equity funding to grow its global footprint and scale its marketplace.

    By Christine Horton, Channel Dive contributor • March 25, 2026
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    GoTo bets separate partner programs can fix what a unified one couldn’t

    The initial phase of a new partner network targets IT resellers, with program updates for MSPs and GSIs slated for later this year.

    By Kelly Teal, Channel Dive contributor • March 20, 2026
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    Fidium joins Flexential Marketplace as AI workloads push fiber demand past 100G

    Fidium is expanding its network reach through Flexential’s data center marketplace as AI workloads push fiber to 800G and beyond.

    By • March 20, 2026
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    8x8 takes Engage platform global, opens new doors for channel partners

    The company says partners stand to benefit by selling into departments beyond the traditional contact center, such as operations, retail and healthcare services.

    By Kelly Teal, Channel Dive contributor • March 19, 2026
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    Data center buildouts slowed late last year — finally

    Despite ongoing hyperscaler infrastructure investments and record compute demand, construction declined for the first time since 2020, CBRE research found.

    By • March 19, 2026
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    ScanSource taps a veteran to push VARs beyond hardware

    Mark Morgan returns to the company's reseller segment with convergence on his mind as the distributor accelerates a shift toward combined hardware, cloud and services sales.

    By • March 18, 2026
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    Enterprises lean on MSPs to rein in cloud spend as AI usage climbs

    Nearly half of managed service providers are expanding their practices as organizations grapple with IT costs, governance and complexity.

    By • March 18, 2026
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    AWS trains agents to serve the channel

    The hyperscaler armed its partners with a slew of automation tools this week to ease co-selling.

    By • March 17, 2026
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    For vendors, Nvidia GTC is now a ‘tour of dependency’

    Nvidia is "the picks-and-shovels merchant for the entire AI gold rush,” said Alan Pelz-Sharpe, founder of Deep Analysis.

    By Makenzie Holland • March 17, 2026
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    IBM, Nvidia tackle AI data woes

    Infrastructure integrations will speed up queries, improve document scanning and expand storage capabilities, the two companies said Monday at GTC 2026.

    By • March 16, 2026
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    D&H rides a wave of MSP momentum

    The company promises to give managed service providers the boutique experience they can't get from larger distributors.

    By • March 16, 2026
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    Partners have a vital role in guiding enterprise AI adoption

    Enterprises are grappling with governance gaps as AI use escapes IT oversight, according to Nutanix.

    By Kelly Teal, Channe Dive contributor • March 12, 2026
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    Deep Dive

    Salesforce makes fast frenemies with its CCaaS partners

    The software giant introduced Agentforce Contact Center, a solution that integrates directly with its CRM, threatening third-party add-ons.

    By • Updated March 23, 2026
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    How agentic AI, multi-product packages are shaping AWS Marketplace

    Channel partners are working together to deliver bundled solutions on the cloud behemoth’s procurement platform, AWS VP Matt Yanchyshyn said.

    By • March 9, 2026
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    How outcome-based pricing will change the channel

    RapidScale is urging vendors to adopt pricing models that are directly tied to consumption. Adoption is slow.

    By • March 5, 2026