Channel Leaders: Page 6


  • AWS Marketplace channel partners rev software, service sales

    Partners are building a new route to market on AWS Marketplace. One has surpassed $1 billion in total sales, and another expects to soon generate half its revenue there.

    By John Moore • May 13, 2025
  • Guide to building and executing an MSP business model

    This managed service guide provides an overview of the business model, covers the basics of building a service provider business and discusses how to manage a maturing operation.

    By John Moore • April 25, 2025
  • Partner’s Apple Watch referee app lets NHL stripes keep focus

    Presidio designed the NHL Watch Comms App to sync with a hockey arena's game and penalty clocks and use haptic notifications to help officials keep their eyes on the game.

    By John Moore • March 14, 2025
  • AWS partners cite boost from GenAI, online selling updates

    The ability to build industry offerings on Amazon Nova, easier online selling and accelerated application modernization intrigued partners at AWS re:Invent 2024.

    By John Moore • Dec. 9, 2024
  • FinOps consulting grows as IT cost management efforts expand

    IT service providers pursue advisory, training and automation opportunities as customers adopt FinOps and apply its cost optimization principles across more IT resources.

    By John Moore • Sept. 20, 2024
  • Partners’ generative AI training plans aim for 1M+ employees

    IT service providers are upskilling a large portion of their workforces on the emerging technology. The campaign seeks to boost GenAI credibility with customers and tech vendors.

    By John Moore • May 31, 2024
  • Gartner’s IT services forecast calls for consulting uptick

    IT service providers could benefit from a less-constrained tech purchasing climate as enterprises seek to bolster in-house skills with consulting services.

    By John Moore • April 23, 2024
  • Ukraine IT services firms target new markets as exports drop

    Ukrainian IT services firms are eyeing new geographic markets and exploring digital transformation as the war and a difficult economy shrink international sales.

    By John Moore • April 8, 2024
  • Partners: Businesses enlist AI in business model reinvention

    IT services executives believe the most digitally advanced companies will embark on business model reinvention projects highlighting AI as a key technology for managing change.

    By John Moore • Feb. 5, 2024
  • Cybersecurity market trends, from AI to post-quantum crypto

    Service executives list generative AI, the growing attack surface at the edge and post-quantum crypto standards as among the key security developments in 2024.

    By John Moore • Jan. 31, 2024
  • ServiceNow, IBM set partner programs for AI transformation

    Technology providers reach out to service providers that can help them deliver business change, digital workflows and emerging technologies to enterprise customers.

    By John Moore • Jan. 29, 2024
  • Partner ecosystem changeup prompts alliance rethink

    The shifting partner ecosystem landscape could inspire IT service providers to consider new alliances or bolster existing ones amid fast-paced economy and technology trends.

    By John Moore • Oct. 2, 2023
  • IT service execs point to 5 core zero-trust questions

    A partner-customer dialog around zero trust should focus on the basics of organizational awareness, upskilling, funding, technical tooling and user experience.

    By John Moore • June 6, 2023
  • IT services market size expands amid mixed economic signals

    Market watchers forecast continued growth in the tech services sector, while U.S. payrolls expand, albeit at a slower pace.

    By John Moore • April 10, 2023
  • FinOps, co-innovation could unlock cloud business benefits

    Industry studies underscore businesses' continuing struggle to obtain cloud computing benefits. A greater focus on strategy, financial management and co-innovation could help.

    By John Moore • Feb. 6, 2023
  • Partner ecosystem strategy: Co-innovation and other variants

    Co-innovation, generative partnering and co-creation describe alliances among customers, service providers and tech vendors. But what do the terms mean and what are the benefits?

    By John Moore • May 3, 2022
  • 5 ways to improve MSP marketing and sales

    Review these tips to get a better understanding of the people, process and tools you'll need to bolster what has been a traditional weakness among service providers.

    By Kristen Putch • March 21, 2022
  • State and local government technology revs digital services

    Agencies, in a bid to quickly roll out citizen services, rely on a combination of chatbots, upgraded networks, no-code/low-code technology and cloud computing.

    By John Moore • Oct. 28, 2021
  • In-house vs. outsourced marketing for MSPs

    Content marketing has emerged as an effective strategy for MSPs, but it can get tricky when deciding if in-house or outsourced talent should create these marketing materials.

    By Esther Shein • June 18, 2021
  • Accenture Cloud First exec cites C-suite engagement

    In this Q&A, Accenture Cloud First lead Karthik Narain reflects on the business group's first months of operations and the growing C-suite interest in cloud computing.

    May 26, 2021
  • Top MSP marketing tools to generate leads

    MSP marketing tools are a must-have for successful lead-gen efforts. Execs at Valiant Technology, SADA and Synoptek round up the products supporting their marketing strategies.

    By Esther Shein • May 21, 2021
  • Aruba partner tackles university’s wireless network upgrade

    Doane University kicked off a two-phase wireless network overhaul in response to the pandemic. Learn how Aruba partner DataVizion has helped execute the project.

    By Paul Korzeniowski • April 30, 2021
  • MSP onboarding checklist: Top tips for developing a process

    Establishing and standardizing an onboarding process can help ensure your client relationships begin strong. Experts share tips on how to develop an MSP onboarding checklist.

    By Esther Shein • Nov. 18, 2020
  • Key concepts of the MSP sales process

    To grow a managed service provider business, companies must develop a consistent MSP sales process. Use these tips to build a strong sales arm for your business.

    By Spencer Smith • Nov. 11, 2020
  • Network documentation checklist: 10 steps for channel partners

    Network documents can provide service providers with valuable insight when it's time to troubleshoot problems. Follow these 10 steps for a smooth documentation process.

    By Brien Posey • Nov. 28, 2018