MSP Evolution: Page

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    AWS trains agents to serve the channel

    The hyperscaler armed its partners with a slew of automation tools this week to ease co-selling.

    By • March 17, 2026
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    D&H rides a wave of MSP momentum

    The company promises to give managed service providers the boutique experience they can't get from larger distributors.

    By • March 16, 2026
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    Security-tool sprawl is reducing MSP margins

    Technology sprawl and rising costs are eroding MSP profitability, making clear the need for an identity-first security stack that standardizes rollout, billing and operations.

    March 16, 2026
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    Channel partners curtail salary increases

    Larger MSPs and VARs, especially those with private equity funding, have become the stingiest, according to Service Leadership.

    By • March 12, 2026
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    MSPs ponder the maddening magic of OpenClaw

    The open source tool is stoking MSP imagination and concerns, as a wave of industry-focused AI software companies clamor for attention.

    By • March 11, 2026
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    AI demand is breaking vendor pricing commitments, Logicalis says

    Partners are closing deals without locking in prices as AI-fueled hardware demand scrambles vendor supply chains, according to Logicalis U.S. CEO Jon Groves.

    By • March 6, 2026
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    How outcome-based pricing will change the channel

    RapidScale is urging vendors to adopt pricing models that are directly tied to consumption. Adoption is slow.

    By • March 5, 2026
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    Opinion

    ITAD firms are the new MSPs — and private equity is taking notice

    The IT asset disposition sector is undergoing a wave of consolidation that mirrors what reshaped the MSP market five years ago.

    By Michael Rosholt • March 2, 2026
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    Cybercriminals seize on MSP tools to harvest personal data

    Threat actors are using legitimate remote monitoring and management platforms as an attack vector, Huntress research found.

    By • Feb. 27, 2026
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    Who’s catching VMware’s partner fallout? 11:11 Systems, mostly

    The managed infrastructure provider is building scale through acquisitions as Broadcom’s channel revamp edges out smaller players.

    By • Feb. 25, 2026
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    Myriad360’s Advizex acquisition reflects channel shift toward scale

    The pairing will create an integrated enterprise IT infrastructure platform with $900 million in annual revenue, the companies said Tuesday.

    By • Feb. 24, 2026
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    For MSPs, the next acquisition target is the VAR next door

    Consolidated service providers are getting creative with their acquisition targets to ensure continued revenue growth.

    By • Feb. 24, 2026
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    WatchGuard aims to arm MSPs with enterprise-grade security

    As the threat landscape evolves, the onus is on channel partners to respond or risk taking the blame, the cybersecurity firm’s new CEO said.

    By • Feb. 19, 2026
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    Kaseya to MSPs: Stop thinking like a tech firm and start selling

    SVP Greg Jones says MSPs must prioritize sales and marketing over technical identity — or risk being left behind as margins shrink and competition grows.

    By • Feb. 18, 2026
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    ConnectWise CEO knows why MSPs find it hard to measure AI success

    The platform provider’s acquisition of agentic AI company Zofiq would establish a data lake spanning an MSP’s disparate tool stack.

    By • Feb. 13, 2026
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    New CEO, new priorities: How Kaseya is changing course

    The MSP platform provider’s leadership change and strategic pivot prioritize partner prosperity over immediate sales.

    By • Feb. 13, 2026
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    Partners to capture nearly 80% of SME IT spending in 2026

    Omdia analysts expect partner-delivered services, security, cloud, AI-enabled software and unified communications remain vital to smaller businesses.

    By • Feb. 12, 2026
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    Tech spending to hit $5.6 trillion as AI reshapes IT services

    Forrester forecasts record 7.8% growth in 2026, with hyperscalers capturing half of AI infrastructure spend and partners shifting to software-led consulting.

    By • Feb. 10, 2026
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    Meter drafts Meraki sales vet to lead growing channel team

    The network service provider is gearing up for global expansion, the company’s new channel chief said.

    By • Feb. 10, 2026
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    The IT boom is real but the channel’s share is shrinking

    Vendors are driving a surge in technology spending as hyperscalers continue to pour capital into AI infrastructure buildouts.

    By • Feb. 6, 2026
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    Cognizant CEO warns AI won’t magically produce value

    “You can't apply this technology on existing old processes,” Ravi Kumar S said Wednesday. “You have to reinvent and reimagine the process.”

    By • Feb. 5, 2026
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    Pure Storage partner program overhaul prioritizes outcomes

    The data management platform added tiers, specializations and enablement initiatives to incentivize technical expertise over resale volume.

    By • Feb. 4, 2026
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    Lexful looks to untangle MSP documentation with AI

    The software startup built a platform with embedded AI search to guide IT services providers through legacy specs and records.

    By • Feb. 4, 2026
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    AWS, Nutanix deliver sovereign cloud that partners can work with

    Geopolitical developments are creating challenges and opportunities for IT service providers, resellers and consultants.

    By • Feb. 2, 2026
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    New Charter bolsters its MSP network with NetSource One

    The acquisition brings stronger compliance services and a deeper Michigan regional presence to the growing platform.

    By • Jan. 30, 2026