Dive Brief:
- Hyland unveiled a partner program update to coincide with an agentic AI push last week. The enterprise content-management platform released a suite of features Monday, including blueprints for building domain-specific agents and agentic tools that target accounting, banking and healthcare.
- “At a time when enterprises are evolving how work gets done, partners are no longer just routes to market, they’re essential collaborators of the future,” Nanette Lazina, SVP of global channels and OEMs at Hyland, said in the release.
- The move consolidated Hyland’s channel, standardizing its framework and terminology while accommodating diverse partner models. The Hyland Global Partner Network upgrade followed an industry trend of incentivizing ongoing customer engagement and outcomes over single transactions and deploying a modernized engagement platform, per the announcement.
Dive Insight:
The channel has been abuzz this year with news of partner program updates aimed at driving AI adoption. As capital investments in AI infrastructure buildouts mount, organizations are running into data disconnects, governance gaps and a host of other scaling issues.
Vendors are leaning on the channel to guide organizations across AI readiness gaps. Hyland said it views partners as “essential to turning AI innovation into real-world customer outcomes.”
The new partner program includes base discounts coupled with incentives tied to deal registrations and customer acquisitions. “It enables our partners to focus on what matters most, helping customers move faster and realize the real value of our AI-first technologies and solutions,” Andrew Steane, global VP of partner programs at Hyland, said in the announcement.
Hyland carved out an AI niche with its Content Innovation Cloud document management platform, which helps enterprises corral unstructured data, and has forged alliances in the cloud to grow its enterprise footprint
The company partnered with AWS last year and deepened its collaboration with the hyperscaler Tuesday, extending the platform’s reach to the Asia Pacific region. Hyland cemented a Microsoft pact on Monday and two months ago connected its content platform to SAP’s cloud-based ERP.
