Dive Brief:
- Google Cloud named behavior analytics provider Exabeam a Google Unified Security Recommended partner, the companies said in an Aug. 27 announcement.
- The hyperscaler’s customers can purchase Exabeam’s New-Scale Analytics platform, launched earlier in August, on the Google Cloud Marketplace using committed spend credits. The partnership opens data sharing between New-Scale and the Google Security Operations platform free of egress charges.
- The two vendors will also give customers an unified tech stack to track autonomous agents, Google Cloud Senior Director of Cloud Security Threat Operations Andre Alfred said in the announcement. “The Google Unified Security Recommended program creates deep technical collaboration with market-leading security vendors to minimize integration overhead, enabling security teams to focus on outcomes rather than complexity,” Alfred said.
Dive Insight:
Exabeam products have been available on the hyperscaler’s marketplace through a private offer since 2021. Now, joint customers must use the marketplace to buy from Exabeam, the company’s Global Channel and Ecosystem Chief Craig Patterson told Channel Dive.
Google Cloud launched the security partner program in December, with Crowdstrike, Fortinet and Wiz in the initial cohort. Palo Alto Networks joined in December, followed more recently by SentinelOne and Proofpoint.
“It's not like Google takes on any company,” Patterson said. “There's very specific vetting and qualification and use cases and proofs of concept to go through to make sure we're providing value.”
Exabeam built its behavioral analytics platform on Google Cloud infrastructure, paving the way for the partnership.
“It's a perfect synergy because all the customers of Google that are consuming that SecOps platform need to also monitor humans and agents, and the best way of doing that is augmenting their environment by ingesting our analytics,” Patterson said.
Exabeam will benefit from Google Cloud support on model context protocol servers to further AI adoption, as well as go-to-market funding and account mapping. The latter will help Patterson’s team identify existing customers who are Google Cloud Platform users.
“I think that's really the big unlock: the ones that already have contracts that need to hit their specific commits,” he said. “Well, guess what? Now they can transact Exabeam on the GCP marketplace.”
Exabeam’s agent-tracking capabilities build on the company’s 14-year history as a security events and information management provider. The vendor in January expanded its user and entity behavior analytics platform to track potential threats from generative and agentic AI. In April, Exabeam extended the AI-tracking capabilities for agents designed with Google Cloud’s Agent Development Kit.
The need for governance is growing, according to Gartner. The analyst firm expects 25% of GenAI applications to experience a minimum of five security incidents per year by 2028. Security vendors and services providers see a market opportunity.
“Today it's about a $2.8 billion total addressable, but it's growing at a 60% CAGR,” Patterson said. “This represents an enormous opportunity for the channel and partnership ecosystem. Every single enterprise company is dealing with the same challenge.”
