Dive Brief:
- BitTitan expanded its workspace data migration platform with Microsoft Teams Private Chat capabilities, the company said in a Tuesday press release. MigrationWiz automates email, document, archive and collaboration data migrations, primarily Google Workspace to Microsoft 365.
- The platform vendor, which Idera acquired in 2021, is urging partners to recast migration projects as an ongoing service rather than one-off deals. “You can use it to buy down your cost of delivery, increase your profitability or bump up the value of monthly services that you're charging for,” Lon Clark, Idera VP and director of BitTitan global channel sales, told Channel Dive.
- BitTitan also made two changes to its executive team. Aaron Wadsworth moved from general manager to senior director of product and strategic partner management. Ajay Khatri was brought on to fill the general manager position, according to the press release.
Dive Insight:
The Microsoft channel has been rife with intrigue this year, as the company reconfigured software licensing plans, rolled out the Copilot-enabled 365 E7 suite and initiated a major agentic AI push under the Frontier Transformation banner.
“We know that in order to have credibility and deep expertise on AI, partners have to use it themselves,” Microsoft’s Chief Partner Officer and CVP of Channel Partner Sales Nicole Dezen told Channel Dive in April. “This is not something that you can just sell just automatically. Having that real-world, hands-on experience with the product makes partner sellers better sellers.”
As Microsoft pushes partners to deliver outcomes in addition to sales and get customers to use rather than merely adopt AI tools, BitTitan is giving managed services providers a way to add 365 migrations to their offerings.
“Migrations used to be one-off projects,” Clark said “That’s not the case anymore because you see mergers and acquisitions happen at all levels all the time, whether you're a dental practice with three offices and you buy two more or a big company like Coke or Pepsi — it’s still a migration.”
While automation is the secret sauce that BitTitan brings to the table, the human touch is what makes MSPs indispensable, Clark added.
“AI can help and it can hurt,” he said. “It should be used as an enablement tool … Nobody wants to trust their IT completely to AI because it's their security, it's their everything.”
Like the MSPs organizations call on to manage migrations, BitTitan is trying to make a painful process less arduous.
“When I turn on my computer, I don't know or care what it's plugging into on the back end,” Clark said. “That you switch from on-prem or Google to Microsoft 365 doesn’t matter. What I care about as the end user is when I turn on my system on Monday, it works the same as when I turned it off on Friday.”
