Dive Brief:
- IT management platform provider NinjaOne grew its annualized recurring revenue 70% year over year to more than $500 million, the company said in an announcement Tuesday.
- The company now has more than 35,000 customers — up 60% — displacing incumbent remote monitoring and management platforms used by managed service providers and IT teams.
- NinjaOne expanded its feature set in 2025, acquiring backup and data protection provider Dropsuite for $270 million and launching an AI-driven solution for tracking Windows patches.
Dive Insight:
NinjaOne is younger and smaller than long-time RMM and professional services automation platform providers but is quickly gaining ground.
A December 2024 Canalys estimate concluded that NinjaOne had leapfrogged N-able to third place with a market share of 9.8%, trailing Kaseya and ConnectWise, at 25.9% and 25.4% respectively.
“NinjaOne is gaining market share faster than any RMM/PSA vendor we track at Omdia. Historically, growth in the RMM/PSA category has been dominated by a few long-established vendors. Those companies still lead today, but NinjaOne has been closing the gap,” Omdia Principal Analyst Jessica Davis told Channel Dive in an email.
A $500 million Series C funding round helped the company raise its valuation to $5 billion.
NinjaOne has dedicated much of the funding to bolstering its platform with in-house products and integrations.
“NinjaOne has focused on the growing needs of the MSP market, aligning their roadmap with real world feedback from the community and delivering features and efficiency gains that MSPs need,” Paul Ponzeka, Abacus Group CTO said. “They have created a scalable product that allows MSPs to adapt to the new security and working paradigm of supporting any device from anywhere.”
MSPs look to bundle multiple products such as backup and cybersecurity into a single, profitable invoice. Nearly three-quarters of NinjaOne customers displace four or more tools with the platform.
“Each tool comes with its own unique licensing, training, enablement and management costs, not to mention the productivity loss of having to swivel between these different tools, Before NinjaOne, these organizations were drowning in complexity, navigating separate solutions to manage a growing number of devices,” Erzan Uygur, VP of Business and Corporate Development at NinjaOne, told Channel Dive.
MSPs also demand AI capabilities that automate monitoring and ticketing. NinjaOne’s Patch Intelligence AI, launched in October, proactively monitors potentially risky Microsoft patches.
Simplicity is at the core of the vendor’s value proposition, CEO Sal Sferlazza said.
“Legacy tech is pervasive in these markets — raising risk, cost, and inefficiency — whereas a modern SaaS platform with a multi-tenant-native architecture can innovate faster to develop multiple mission-critical solutions that should work with, not against, each other,” Sferlazza said in the press release.
Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Channel Dive, is also invested in Omdia. Informa has no influence over Channel Dive’s coverage.
