Kaseya launched a unified platform for managed service providers last week, offering three tools in one place: digital marketing, technical guidance and peer-to-peer networking.
The MSP Success platform has two tiers: Express, designed to help MSPs establish a digital presence and generate qualified leads, and Pro, which adds advanced marketing automation and conversion tools.
The goal is to give MSPs a practical toolkit to help them win new clients, according to Dan Tomaszewski, EVP of channel at Kaseya. According to the 2026 Kaseya State of the MSP Report, 71% of MSPs say acquiring new customers is their biggest challenge.
“We're not successful as a company if the MSPs aren't successful,” Tomaszewski said. “We're not in it to make money on the margins or on marketing. We're in it because if we help MSPs win and close business, and we're able to bring them tools and services that they would normally have to spend three to five grand to get, then we win, too.”
Kari Renn, CEO of MSP LoyalITY, Inc., said that Kaseya’s community peer-to-peer tools are particularly valuable. “As a member of both Technology Marketing Toolkit and TruMethods Peer, I went from break-even to highly profitable in just two years,” she said in the press release.
Kaseya is smart to continue investing in the MSP community, according to Jessica Davis, principal analyst at Omdia, a Channel Dive sister company.
“Community is not a side gig in the MSP ecosystem,” Davis told Channel Dive. “It has been foundational to the success of many MSPs and MSP-focused vendors, and it will become even more important as AI reshapes the managed services business model.”
In recent years, Kaseya has made several MSP-focused acquisitions, including data protection and recovery firm Datto and peer networking and coaching company TruMethods. The integrations have helped extend Kaseya’s reach within the MSP community.
The MSP Success Peer platform leverages features from the Technology Market Toolkit, originally founded by marketing and sales consultant Robin Robins, and the TruMethods Peer ecosystem, TruPeer, established by Gary Pica, a pioneer in the MSP industry. Pica created the per-user/per-month pricing that turned managed services into a predictable business model and used the TruMethods Peer ecosystem to spread the methodology.
Tomaszewski said Pica played an “instrumental role” in developing the new platform. Pica and Robins were not mentioned in the press release.
“Gary and Robin have built some tremendous communities, and they've come up with some amazing frameworks and they've built some amazing teams,” Tomaszewski said. “The people that got you here aren't gone. They're playing an active role now in the leadership and in the development of what we're going to do and build together.”
Tomaszewski hopes the MSP Success Platform will help clients adopt AI in a unified, structured way.
Davis said the MSP community will be more important than ever in the age of AI.
“AI will disrupt the MSP business model in unexpected ways, from service delivery and automation to pricing, margins and consumption-based cost structures,” she said. “Community will be essential to helping both MSPs and vendors navigate that transition together. The vendors that treat community as strategic infrastructure, not as a checkbox or a delivery channel, will be better positioned to help MSPs build successful managed services businesses for what comes next.”
