Dive Brief

• DXC Technology unveiled AdvisoryX this week, a global advisory and consulting group designed to bridge what the company calls the "AI execution gap." 

• AdvisoryX identified a chasm between board-level AI ambitions and enterprises' ability to deploy the technology at scale without tripping over their own data infrastructure. The unit surveyed 2,496 IT decision-makers across 22 countries and found that (deep breath) while 77% of leaders say AI is a board-level priority and 30% plan to implement agentic AI within months, 65% can't build a clear business case for AI. 

• To help close the gap, DXC rolled out five integrated AI solutions spanning the full lifecycle — from core data, governance and platform architecture to validation and product management. The company also refreshed its branding to reflect what CMO Anthony Pappas called its "AI-driven future." 

Dive Insight

DXC is betting that enterprises' enthusiasm for AI has outpaced their execution capabilities. If two-thirds of organizations lack a clear business case, it suggests AI adoption is often driven more by fear than strategy, creating a lucrative opportunity for consultants and systems integrators who can translate buzzwords into functioning systems.

Earlier industry surveys have shown that AI execution challenges tend to go beyond technology. According to CompTIA's 2025 IT Industry Outlook, less than half of companies have well-defined cybersecurity and data governance processes, without which even the fanciest AI models won't succeed.

What's notable is how AdvisoryX positions DXC alongside the hyperscalers. While Microsoft and others pour billions into AI infrastructure, DXC plays the trusted advisor role, helping enterprises figure out what they actually need before they blow their budgets on GPU capacity. 

The company's engineering heritage and vertical-industry expertise are key factors here. 

"AdvisoryX helps leaders advance AI agendas by combining consulting-led strategy, a robust partner ecosystem and DXC’s engineering prowess," said Pete McEvoy, Global Head of DXC's AdvisoryX Group, in an email to Channel Dive. "AdvisoryX is the glue that holds these capabilities together, enabling DXC to manage and implement large-scale, holistic solutions."

The human side of AdvisoryX is holistic, too. McEvoy declined to directly answer questions about how many employees are working in the group, which countries they're concentrated in, and the relative depth of his team's experience with AI systems. That said, the group appears to be busy. 

Its research paints a nuanced picture of the future of AI deployments. Half of the leaders surveyed expect hybrid models in which AI operates with partial autonomy, with humans approving key decisions. More encouragingly, 81% of IT leaders expect AI to increase workforce demand by 2028, particularly in IT, data, cybersecurity and software development. That's validation of the channel's role in this transformation — AI isn't replacing MSPs and systems integrators; they're becoming essential to its success.

DXC's brand refresh is the visual expression of its latest strategic bet. The company has been working to reverse declines in organic revenue (which dropped 4.2% in the most recent quarter) and reposition itself as more than a legacy services firm. AdvisoryX, backed by DXC's research engine and its Xponential framework for enterprise adoption, signals the company wants to own the consulting conversation around AI, not just implement what someone else designed.

The upshot for channel partners is that AI will be central to DXC's offerings. Said McEvoy, "Our channel program will remain consistent as we continue to bring partners AI-integrated solutions."