Partners have labeled BCM One many things over the years, including voice provider, aggregator and managed service provider. Now it wants to be seen as a platform.
The company on Jan. 8 renamed its core enterprise business Pure IP in a bid to drive partner sales of integrations for unified-communications-as-a-service and contact-center-as-a-service. It also unveiled a connectivity provisioning platform and plans to evangelize its cost management tool.
The rebrand caps a six-year streak of nine acquisitions that have helped BCM One surpass $300 million in revenue and 600 employees, CEO Sandy Preizler said.
Pure IP sits next to four other acquired brands under the BCM One umbrella: SkySwitch, SIP.US, SIPTrunk and Flowroute.
Chief Strategy Officer Adnon Dow said the changes position BCM One as a platform that customers can rely on for long-term technology decisions.
“The Pure IP brand really reflects that evolution and us providing that global orchestration platform across voice, data and managed services,” Dow told Channel Dive.
Some of BCM One’s largest customers, including a multinational food conglomerate, use the full breadth of the portfolio, Dow said. But partners are often one-dimensional.
Preizler, who came over from cloud communication platform Bandwidth with Dow last year, said the rebrand addresses confusion from partners about what BCM One actually did.
“I'd meet partners, strategists within partners or other customers that knew everything about one of our offers, but nothing about another. They would tend to know about our voice side versus our data side versus our managed services, et cetera,” Preizler said. “It was clear like we really needed to simplify all this under one brand.”
Partners white-label the platform from the SkySwitch brand, which BCM One acquired in 2021, while Pure IP typically transacts in an agency model.
A unification vision
Prior to the leadership overhaul, BCM One’s UCaaS and CCaaS integrations were flying under the radar.
Those integrations come from the Microsoft- and Cisco-focused voice provider Pure IP that BCM One acquired in 2023. Customers using the platform can rotate collaboration platforms without losing their calling number, and they use it as the backbone for a multi-vendor strategy.
“When you get into the enterprises with complex environments, they have more than one vendor, ” Dow said.
Part of Dow’s role was to establish a clear product management function.
“When you buy these smaller companies, the chief product management tends to be the owner,” Dow said.
Dow pressed for Pure IP to showcase Sophia, the company’s intelligent cost management platform. He said Sophia goes beyond the classic telecom expense management platform, which focuses on saving money on carrier services by examining invoices.
“What we have developed is a platform that looks at total technology spend to optimize, rationalize and help customers consolidate their total spend and put governance around it,” Dow said.
Shelby Technology Solutions CEO Kat Lopez Shelby said the cost management platform stood out.
“Honestly, with how complex and dynamic tech spend has become, technology expense management is going to be increasingly essential in 2026, especially as businesses look to optimize across voice, data, cloud, and collaboration services,” she told Channel Dive in an email.
Lopez Shelby said the rebrand creates more visibility for BCM One’s portfolio among partners.
“I can already see how the Pure IP positioning makes it easier for partners to understand the breadth of what they bring to the table, from global voice and managed network services to collaboration and contact center integrations,” she said.
