Few things can cripple a business faster than unexpected downtime—and the threat is growing. According to the State of BCDR Report 2025, 90% of organizations experienced operational downtime last year. This puts massive pressure on managed service providers (MSPs) to ensure their clients stay online and productive, no matter what.

Downtime isn't just inconvenient; it’s expensive. For SMBs making $10 million in revenue annually, a single day offline can cost up to $55,000. And the costs for MSPs are even steeper—missed SLAs, loss of client trust, and brand damage can all eat away at long-term success. In a world where continuity equals credibility, MSPs need more than traditional backups. They need a reliable, fast, and resilient business continuity and disaster recovery (BCDR) solution.

That’s where Datto BCDR stands out—offering instant recovery, ransomware-proof backups, and unified local/cloud failover to help MSPs keep businesses running and profitable.

Backup Alone Isn’t Enough

Cyberattacks have evolved. Threat actors now use AI-driven tactics to bypass security, often targeting backups to prevent recovery. Natural disasters, hardware failures, and human error add to the growing list of risks.

SMBs, with limited IT resources, are especially vulnerable. When disaster strikes, they need immediate access to systems and data. More than half of businesses surveyed in the State of BCDR Report 2025 are already looking to switch providers due to poor disaster recovery performance. For MSPs, this is both a warning and an opportunity.

MSPs that can deliver true business resilience—not just data protection—are uniquely positioned to grow revenue and client loyalty. This starts with deploying a BCDR solution that meets modern recovery demands.

What True Resilience Looks Like

Not all BCDR platforms are created equal. To ensure clients survive and thrive during disruption, MSPs should seek a solution with:

• Instant recovery and virtualization – Resume business within minutes using cloud or local failover.
• Immutable, ransomware-proof backups – Keep backups safe from deletion or encryption, even in worst-case scenarios.
• Hybrid redundancy (cloud + local) – Combine fast local restores with secure cloud recovery for large-scale disasters.
• Automated, frequent backups – Achieve low RTOs and RPOs to minimize downtime and data loss.

How Datto BCDR Exceeds These Requirements

Datto’s BCDR platform is purpose-built for MSPs—offering speed, security, and simplicity. Here’s how it delivers:

• Patented Instant Virtualization + 1-Click DR: Downtime costs businesses thousands by the minute. Datto’s patented instant virtualization lets MSPs spin up systems immediately—locally or in the cloud—so clients stay operational. The 1-Click Disaster Recovery feature automates complex DR workflows. MSPs can replicate a previously successful test configuration with one click, reducing human error and ensuring rapid recovery.
• Immutable Backups with Built-in Ransomware Detection: Datto backups are built to withstand even the most sophisticated cyberattacks. With a hardened Linux OS, strict RBAC policies, and immutable storage, backups can’t be altered or deleted. Datto Cloud adds layers of protection, including:
  • AES-256 encryption
  • Geographically distributed storage
  • 2FA security
  • Cloud Deletion Defense™
• Unified Cloud and Local Failover to Guarantee Uptime: Datto delivers the best of both worlds: local backups for speed and cloud replication for resilience. Whether a client faces ransomware, hardware failure, or a natural disaster, recovery is always possible and always fast.
• Backup Integrity Guaranteed: Datto’s automated backup verification ensures every backup is tested and validated. MSPs get visual proof that backups work—helping build client confidence and reduce recovery stress.

From Firefighting to Futureproofing

Datto BCDR not only delivers reliable recovery—it improves MSP operations and margins.

• Centralized Management: MSPs can manage all client backups and DR events through a single, user-friendly portal. This cuts response times, simplifies oversight, and boosts scalability.
• Fewer Emergencies, More Value: By reducing the number of emergency recovery calls, Datto frees up your techs to focus on high-value tasks. It shifts your team from reactive to proactive, increasing both productivity and client satisfaction.
• Higher Client Retention: When your BCDR solution works flawlessly, clients notice—and stay loyal. Delivering guaranteed uptime makes you a partner they can’t afford to lose.
• Revenue Growth Through Premium Services: BCDR isn’t just protection—it’s a premium offering. Datto helps MSPs:
  • Offer tiered recovery plans
  • Bundle BCDR into larger managed service packages
  • Upsell enterprise-grade DR to drive monthly recurring revenue (MRR)

The Time to Act Is Now

Downtime is inevitable. Recovery delays are not—if you’re using the right tools. For MSPs, every minute saved in recovery means dollars earned in reputation, retention, and recurring revenue.

Datto BCDR helps you deliver the business continuity your clients demand—while positioning you for long-term growth. It’s not just backup. It’s your best business strategy.

Future-proof your MSP business with Datto. Partner with Datto today.