Everpure has kicked off 2026 with a sweeping strategic repositioning, combining a corporate rebrand, an acquisition of data intelligence and record financial performance.

Formerly known as Pure Storage, the vendor says its new identity reflects a transition from a storage specialist to a broader enterprise data platform provider, underpinned by its Enterprise Data Cloud architecture and subscription-led business.

The company confirmed it will officially begin trading as Everpure on the New York Stock Exchange March 5, retaining its PSTG ticker, with leadership positioning the rebrand as more than cosmetic.

CEO Charles Giancarlo said the name change aligns with the vendor’s evolution and broader platform ambitions. “Everpure reflects the company we have become as we help enterprises unleash the full power of their data,” he said, adding that the new identity captures the company’s shift from storage to AI data management.

Of interest to partners will be that strategic move away from standalone flash arrays toward a unified data platform spanning hybrid cloud SaaS and edge environments.

The company’s earnings presentation states the new identity “represents our evolution from redefining storage to rethinking data management,” alongside an expanded focus on software-led data intelligence and lifecycle governance.

A data intelligence roadmap

In addition to the name change, Everpure will expand its capabilities with the acquisiton of 1touch, a specialist in data discovery, classification and semantic contextualization.

Giancarlo said the deal, which is expected to close in Q2 FY27, represents the next step in the company’s data platform roadmap. “With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset — data — but also understand, enhance and contextualize that data for actionable intelligence,” he said.

The integration of 1touch is intended to embed metadata cataloging, contextual enrichment and orchestration into the Everpure Platform, enabling organizations to transform raw datasets into AI-ready assets at source. According to the company, the acquisition will expand EDC's capabilities in advanced data management, including discovery, semantics and contextualization across any environment.

Ashish Gupta, CEO and president of 1touch, said the combination will unlock the value of enterprise data for AI use cases. “Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,” he said. “By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data.”

From a channel perspective, this positions Everpure closer to conversations about data platforms and AI infrastructure rather than traditional storage refresh cycles. It also opens services-led opportunities around data governance, AI readiness assessments, and lifecycle management.

The strategic announcements were accompanied by strong fiscal Q4 and full-year 2026 results. The company reported Q4 earnings of $0.69 a share on revenues of $1.06 billion. Both numbers beat Wall Street estimates. The company expects to bring in revenue in the range of $4.3 billion to $4.4 billion for its full-year fiscal 2027.

Giancarlo said the results reinforce demand for the company’s platform approach. “These results prove our impact in modernizing data storage,” he said.

Of note to partners: momentum for large-enterprise deals is accelerating. The company grew transactions above $5 million 80% year-over-year and now counts more than 14,500 customers, with penetration into roughly 64% of the Fortune 500.

Cloud subscriptions

The financial results also highlight a continued shift toward a recurring and consumption-based billing model.

Full-year subscription revenue reached $1.7 billion, up 15%, while storage-as-a-service and ARR growth indicate sustained adoption of evergreen consumption models. The company also pointed to robust demand across enterprise and cloud sectors, with expectations of accelerated hyperscaler shipments in fiscal 2027.

CFO Tarek Robbiati said the company is entering the new fiscal year with strong underlying demand. “In the fourth quarter, we generated record revenue and operating profit, exceeding the high end of our guidance,” he said.

CEO Giancarlo indicated the company will continue to invest in “data storage as high technology rather than a commodity,” a key part of its evolving identity.

“We are now in a position to not only help our customers automate their data storage, but increasingly to enable them to better manage their global enterprise data,” said Giancarlo.