Today’s IT partners are being asked to do more than ever before. Customers expect guidance on AI readiness, power infrastructure modernization, distributed IT environments, and growing operational complexity.
To help partners meet those demands and build momentum, Schneider Electric has introduced a new performance engine within the mySchneider IT Partner Program for the US and Canada markets. This hybrid model, called Business Development Funds (BDF), is available to Premier and Elite Regionally Managed Partners and combines performance-based rewards with accrual-based MDF in a model designed around how partners already operate and grow.
Built Around How Partners Actually Operate
For most IT solution providers, the day isn’t organized around funding programs. It’s organized around creating pipeline, protecting margin, winning projects, and finding new ways to grow.
The challenge is that funding programs can sometimes feel disconnected from that reality. Schneider Electric designed the BDF model to work differently.
By combining accrual-based MDF with flexible, performance-based rewards, the framework creates a more predictable and transparent way for partners to benefit from the momentum they’re already creating. Rather than asking partners to adopt a new selling motion, BDF is designed to align with the business rhythm they already have.
More Flexibility. More Ways to Grow.
The BDF model is built around rewarding momentum and helping partners scale faster.
This new approach provides:
- Financial Flexibility: A significant portion of BDF is delivered through Performance Bonuses, giving eligible partners the opportunity to invest in areas that matter most, whether that’s demand generation, customer acquisition, operational investments, talent development, or strategic growth initiatives.
- Growth-Based Rewards: This model is designed to reward momentum, using a multiplier approach that rewards growth and broader engagement across Schneider’s and APC’s portfolio.
This creates a framework that not only supports immediate revenue goals but also encourages long-term business transformation. It also reflects a simple idea: partner programs should support the way partners actually run their businesses.
Why It Matters Now
Customers are asking more from their technology partners than ever before.
Whether it’s supporting AI initiatives, modernizing power infrastructure, building recurring services, or helping customers gain greater visibility into their environments, partners are often investing ahead of demand. New skills, new services, and new customer conversations all require time and resources.
That’s where Business Development Funds are designed to help. By providing a more flexible funding model, Schneider Electric helps eligible partners invest in growth opportunities without adding unnecessary complexity.
Growth rarely happens on a fixed schedule. New opportunities emerge, customer priorities shift, and partners often need to act before the return is fully visible. The BDF framework was created to reward performance and give partners a more flexible way to reinvest in the momentum they’re already building.
If you’re interested in learning more about the mySchneider IT Partner Program, visit their website.
