Tech consultancy AND Digital has continued its expansion in the US market, appointing Chris Hardy as Chief for Strategy & Operations to strengthen the company’s senior leadership. 

Hardy will oversee operations, growth, commercial and client support services across the US business, setting the company’s business strategy in the region to support ambitious major customers currently across the global payments, financial services, fintech, travel, hospitality, leisure, and retail sectors, alongside a recently secured Fortune 50 client.

It builds on AND Digital's expanding strategic ecosystem alongside industry leaders, including its partnership with Dynamic Yield by Mastercard, its Global Premier Partnership with Snowflake, and its recent Strategic Collaboration Agreement (SCA) with AWS. This momentum puts the company on a solid path toward building a $100 million-plus Americas business in the coming years.

In the role, Hardy also joins the global Pioneer Group, acting as a steward for AND Digital’s culture and the future success of the company as it scales.

Hardy previously served as Vice President for AND Digital US, helping to shape the company’s market vision and delivery across high-growth areas such as AI, data, cloud and digital platforms, across the digital transformation and loyalty spheres.

Chris Hardy, Chief for Strategy & Operations at AND Digital, said: “It’s a particularly uncertain time for businesses, yet an exciting one, and technology will play a critical role in driving efficiency and helping to attract and retain customers.”

“We’ve spent several years building the foundations for growth in the US, and our clients and partners have been instrumental to our success, so I’m looking forward to continuing the great work across AI, data, cloud platforms, and digital transformation to solve their greatest challenges and allow them to focus on what they do best.”

The appointment follows the company’s 400% growth in 2025.

Mike Lee, US President at AND Digital, commented: “Chris has been invaluable to our growth in the US market, crafting our market strategy and overseeing operations to maintain the highest level of service to our customers. Our continued growth reflects the wider demand for data-driven digital transformation across sectors, turning to tools such as AI, data, and cloud platforms to deliver value. Working with Chris and the AND Digital team, we are equipping businesses with the tech and expertise to realise measurable outcomes and drive growth.”

It builds on a series of recent AND Digital US hires, including Catherine Rousseau and John Bintu, as AND Digital continues its expansion into the market.