IT management platform provider Kaseya is undergoing a cultural and strategic shift under new CEO Rania Succar, according to one company exec.
Succar replaced outgoing CEO Fred Voccola in June 2025, and there are several marked differences emerging under Succar’s leadership.
Greg Jones, Kaseya’s SVP of MSP success for EMEA and North America, told Channel Dive that under Succar, there is greater emphasis on transparency, partner enablement and research and development, alongside structural changes aimed at reducing friction for managed service providers.
“There are certainly a lot more questions being asked from the MSP side of the fence,” said Jones. “It’s not always looking from a Kaseya lens point of view. It’s ‘How is this impacting the MSP?’”
One of the most visible changes has been the rebranding of Kaseya’s MSP Enablement organization to MSP Success, reflecting a shift in internal KPIs.
“We have 200 people focused on MSP success. Not one of those is measured on sales performance. It’s all about impact on partners — helping them grow and scale,” said Jones.
That marks a pivot from a more sales-driven orientation under previous leadership, with Succar committing to a strategy that pins long-term growth to partner prosperity.
“If we truly enable them and make them successful, sales will come later. Without the MSP, we’re nothing. They are our go-to-market strategy,” said Jones.
Jones also pointed to increased openness around product roadmaps, acquisitions and research and development.
“There’s much more transparency around R&D and innovation. Rania is putting a lot more into research and development and keeping our products leading in the market,” he said.
The company has formally integrated programs from previous acquisitions, including TMT, consolidating elements into its TruPeer community. In upcoming iterations of its global partner program, Kaseya is expected to introduce new sustainability components, which Jones described as a “huge focus.”
Beyond messaging, operational changes are also underway. Historically, Kaseya account managers handled approximately 35 to 40 partners each. While that allowed for frequent contact, it also created dependency on individual relationships, leaving gaps when personnel changed.
Under the new structure, account managers oversee larger portfolios and are supported by a defined account team, including billing, support and executive alignment.
“If an individual leaves, the conversation doesn’t reset. The whole team understands the account narrative,” said Jones.
The approach shifts account management away from heavy sales engagement towards enablement and structured support.
“We were touching accounts too much from a sales perspective,” he said. “Now it’s more about helping and supporting.”
Jones said Succar’s leadership recognizes that MSP issues directly affect Kaseya.
“Their struggle genuinely is our struggle,” he said. “If we can reduce friction in their business, we all win together.”
While further product announcements are expected later this year, Jones suggests the more significant story may be cultural. He noted that under Succar, Kaseya is repositioning itself less as a vendor pushing platforms and more as a partner invested in MSP growth.
